Product

The Glassdoor mobile app allows job seekers to better understand potential employers and jobs. (Information includes: salaries, employee reviews and ratings, and interview information.)

Challenge 

Can small changes have a big impact?

I'm a big fan of quick wins. I was curious if I could uncover pain points through usability testing that could potentially be be fixed with a minor design change.

Role

This was an individual project. I performed usability testing, affinity mapping, and visual design changes. 

provisional Persona

To help me empathize with the user during the design process, I created a provisional persona of a Glassdoor user. This helped guide me as I was creating usability questions and tasks to assign users during testing. 

Guirilla Usability Testing

To test the product, I created a series of needs that user might need to fulfill using Glassdoor. I then set out to my local coffee shop to ask 7 individuals to fulfill these needs using the product. I noted each pain point experienced users during testing. 

 

Affinity Mapping

I then grouped the pain points that users experienced to uncover themes: 

 

Results: Difficulty finding the right information

In multiple views, a significant number of users had trouble finding the information that they wanted. Specifically:

  • In the company browsing view, the majority of users (5/7) wanted to filter or sort the list of companies but couldn't. 

 

  • In the salaries view, the filter is in an unfixed position. As a result, users (6/7) experienced the following problem: 1) They would begin scrolling through the view, 2) realize they can't find the salary they want 4) Look for a filter and not be able to find it. 

 

  • On the "Best Places to Work" view, users (5/7) wanted to refine the the list by either location, industry or company size but couldn't.  

 

Recommendation: SMall Fix, Big Impact 

Here is a simple solution that could solve all the problems above:

Standardize the the top navigation across each view and include a filter link. The goal here is to establish a standard filtering and sorting convention throughout experience that the user could quickly learn and understand.

Here is how each view would be affected. 

 

Suggested Next Steps 

If I were a member of the Glassdoor team, I would AB test the product with the changes along with the original and look for an increase in user engagement and satisfaction.